Expert Marcom Responsible

Bosch

Job Description

• Brand Strategy:Develop, communicate, and execute a comprehensive brand strategy that aligns with the company's mission, values, and long-term goals.
• Brand Identity:Maintain and enhance the brand's identity, ensuring consistency in messaging, design, and visual elements across all channels.
• Market Research:Conduct market research and competitive analysis to identify opportunities, consumer trends, and market dynamics that impact the brand.
• Brand Positioning:Define and refine the brand's unique value proposition and positioning to differentiate it in the market.
• Marketing Campaigns:Plan, oversee, and execute marketing campaigns and initiatives that reinforce the brand's identity and drive engagement. Monitor campaign performance and adjust strategies as needed to achieve objectives.
• Brand Communication:Develop and manage brand communication strategies, including advertising, PR, social media, and content marketing.
• Brand Guidelines:Establish and enforce brand guidelines to ensure consistent messaging.
• Budget Management:Manage the brand marketing budget effectively, tracking expenses and optimizing resource allocation. Ensure cost-effective strategies without compromising brand integrity.
• Team Leadership:Lead, mentor, and inspire a team of brand specialists and coordinators.
• Consumer Insights:Gather and analyze consumer insights to better understand target audiences and adapt branding strategies accordingly.
• Brand Performance Metrics:Define and track key performance indicators (KPIs) to measure the success and impact of branding efforts.
• PR Activities:developing and executing PR strategies to enhance and protect the brand's reputation.
• Event Management: Plan, execute, and oversee events that align with the brand's objectives and enhance its presence.
• Social Responsibility Projects:Develop and implement strategies that align the brand with social and environmental responsibility initiatives.
• Agency Management: Ensuring that agency efforts align with the brand's objectives, maintaining brand consistency, and delivering high-quality marketing campaigns and materials.
• Social Media Management: Develop and execute comprehensive social media strategies that align with the brand's objectives, engage the target audience, and enhance the brand's online presence.
• Sponsorships: Identifying and managing sponsorships, ensuring they contribute to the brand's visibility, engagement, and growth.

Qualifications

• University degree in the field of  business administration or equivalent.
• Min 7 years of experience in brand management.
• Leadership Skills: Demonstrated ability to lead and inspire others, providing direction and guidance to achieve objectives.
• Self-Confidence: Strong belief in one's abilities and decisions, coupled with the ability to assert oneself effectively.
• Goal-Oriented Nature: Proven track record of setting clear goals and effectively working towards them, demonstrating determination and focus.
• Maturity: Displaying emotional maturity and professionalism in handling various situations and interactions.
• Confidence: Having confidence in oneself and one's abilities, which can inspire trust and credibility among team members and stakeholders.
• Energy and Enthusiasm: Exhibiting high levels of energy and enthusiasm, which can drive motivation and engagement within the team and across projects.
• Balanced Competitiveness: Maintaining a healthy level of competitiveness while also fostering collaboration and teamwork.