Insights Executive

BRITISH AMERICAN TOBACCO TÜTÜN MAMULLERİ SAN.TİC.A.Ş.

BAT TURKEY IS LOOKING FOR A RESEARCH AND INSIGHTS EXECUTIVE

SENIORITY LEVEL: Experienced Professional

FUNCTION: Marketing

LOCATION: Istanbul - Turkey

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support in conducting market research in line with Global and Regional agenda by ensuring that research Agencies develop an appropriate, cost effective and high-quality content
• Support the development of in-market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis.
• Support the delivery of the Insights Learning Review to feed global strategy deep dives
• Support Insights & Research manager in delivering robust research projects to deliver consumer centric, impactful and forward-looking insights
• Support Manager in providing insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
• Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity
• Support in managing all research projects in line with Global and Regional agenda and effectively integrating them into the management information system
• Control, analyse, interpret and report research projects following guidelines, within time and budget
• Ensure effective relations within the SP&I team and cross functional networking to develop effective and integrated insights
• Support research projects delivery through good relationships with external research Agencies.
• Continuously improve the quality of research tools and processes within the function to support the delivery of consumer centric insights

CAN THIS BE YOUR FUTURE ROLE?

• Are you an upbeat professional with a passion for research and a strong set of analytical skills looking for a new challenge?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 2 to maximum 5 years of experience in Marketing & consumer research & insight is a must
• Good knowledge of MS Office package with a focus on Excel and PowerPoint
• Strong analytical focus to be able to identify the right information source to gather information
• Display leadership qualities
• High integrity and honesty
• Good communication skills
• Fluent in both spoken and written English
• Consumer marketing experience is a plus

BENEFICIAL

• Competitive salary& annual bonus
• Lunch at office canteen
• Health and life insurance
• Diverse and open team, engaging spirit