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Digital Marketing Specialist

Danone Turkey

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Years of Experience

More than 1 years of experience

Department

Marketing

Marketing

Application Count

889 application

Job Type

Full-Time

Years of Experience

More than 1 years of experience

Application Count

889 application

Department

Marketing

QUALIFICATIONS AND JOB DESCRIPTION

Danone is looking for a talented colleague for the "Digital Marketing Specialist" position within the marketing department. Digital Marketing Team is the heart of the business at Danone and connects consumers and brands with the most innovative digital marketing strategies via building data driven engagement model for personalized experiences. If you are looking for a job to work in a purposeful, dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW Together!

 

In this role you will/will be;

  • Lead the digital strategy and deploy digital innovation agenda for the owned digital platforms (websites/apps/social) in close collaboration with brand teams, development agencies and IT teams.
  • Act as brands' digital project lead to implement a data driven engagement model and enable brands to win via personalized journey experiences
  • Enable personalization strategy by leveraging state of the art marketing technology
  • Grow & Analyse 1st party data to fuel our data driven engagement model
  • Develop digitized intelligent assets (digital products, services, tools etc.) based on business needs and keep upgrading
  • Manage digital agencies ranging from web development to SEO, measurement and creative to lead the roadmaps including UX&UI strategy, creative development, service development and necessary integration processes for all websites and relevant platforms
  • Develop and deploy Danone Brands' SEO strategy in close collaboration with the content team and SEO agency to increase high quality organic traffic
  • Strategy setting of CRM roadmap for the relevant brands and leading all relevant stakeholders to increase the brands' consumer database to increase sell-out, brand love and engagement
  • Have hands on experience with web and mobile analytics tools such as Google Analytics, Google Tag Manager, Firebase and Adjust. Ability to come up with robust analysis and suggestions derived from these tools
  • Have a data - driven approach in order to analyze, design and improve user journeys with a creative business mindset and curiosity for technology


To be able to be successful in the role, you need to have/be;

  • University degree in a relevant discipline
  • 1 year of proven experience in digital marketing and/or marketing technology and/or e-commerce area
  • Excellent understanding of digital ecosystem and a trend seeker
  • Intellectual curiosity and persistence to find answers to questions
  • Excellent project management skills, X-functional digital projects management experience with appetite to grow personality and cooperative mindset
  • Experience in utilizing 1st and 3rd party data for segmentation, audience creation, targeting, and personalization
  • Feeling Comfortable working with big amounts of data, an Excel hero
  • Have good presentation skills
  • Ability to explain the data in a super simple way to stakeholders in the company & understand their business needs
  • Media management experience is a plus

 

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

 

Working here you’ll need to enjoy a fast-paced, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

 

We offer

 

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

Preferred Candidate

Bachelor’s(Graduate), Master’s(Graduate)
English(Reading : Advanced, Writing : Advanced, Speaking : Advanced)

Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları

Infant Nutriment / Fishery products 3+

Hakkımızda

Hakkımızda Danone Türkiye olarak, Sütlü Ürünler, Su ve Nutricia iş birimlerimiz ile Türkiye'de 2.991, dünyada ise tam 100.000 Danoneli olarak besle

Şirket Sayfasına Git
Şirketin Aydınlatma Metni

Başvuruda bulunmuş olduğunuz Danone Türkiye şirketine özgü olarak hazırlanmış Aydınlatma Metni’ni aş

Detaylı Bilgi

Dijital Pazarlama Uzmanı pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Dijital Pazarlama Uzmanı Dijital Pazarlama Uzmanı Maaşları Dijital Pazarlama Uzmanı Nasıl Olunur? Dijital Pazarlama Uzmanı Nedir? Dijital Pazarlama Uzmanı İş İlanları